There isn’t a magic recipe for responsible farming. Each coffee growing community has its own challenges. The NESCAFÉ approach is to address individual requirements with the most helpful measures.
For example, in the Philippines we have ongoing soil and water conservation programs in coffee farms throughout the Philippines, which are proving to be especially beneficial during the dry months of the year.
It is based on encouraging coffee farmers to grow the plant Jatropha Curcas, known locally as "tuba-tuba" as a secondary crop.
Aside from being a good source of glycerol and bio-diesel, Jatropha Curcas is one of the secondary crops that have been actively promoted to provide additional income for farmers and prevent soil erosion.
Because of its strong root system, Jatropha grows almost anywhere; even on gravelly, sandy and saline soils. It can hold water and survive the driest of seasons.
Find out about NESCAFÉ farming projects in Guatemala, Thailand and Ethiopia in the Responsible Farming section.