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Sustainable coffee

NESCAFÉ promotes responsible farming practices

The term "sustainable coffee" can be used to describe coffee that is certified as organic or fair trade. In recent decades, concerns about the effects of coffee production on the environment have led to efforts to reduce the environmental impact of coffee production and improve farmer income.

NESCAFÉ Plan supports responsible farming, production and consumption

The NESCAFÉ Plan is a global initiative that brings together under one umbrella, the commitments of NESTLÉ which support responsible farming, production and consumption.

 

To us it’s more than just providing the best quality in a cup - we go beyond the cup. We place value on coffee that is made with respect for the environment and for people. As one of the world’s most popular coffee brands, we have the responsibility and the desire to do right by our customers, the people we work with and the world we live in. We go beyond the cup to make a difference from farmer to you.

 

For a business to be successful in the long term it has to create value, not only for our shareholders but also for society. We call this Creating Shared Value. It is not philanthropy or an add-on but a fundamental part of our business strategy.

 

NESTLÉ will be investing £213 million globally in The NESCAFÉ Plan over the next ten years (2011 – 2020) and builds on the £127 million investment in coffee projects over the last ten years

 

Responsible farming calls for individual solutions

NESCAFÉ has a history of working directly with farmers around the globe since 1962.


Since 1994, we have trained 62,000 farmers in agronomy.
Under The NESCAFÉ Plan we will extend our technical assistance programme, providing advice on farming and post harvest practices to over 10,000 coffee farmers per year.

 

We have also invested significantly in developing coffee trees that offer farmers better yields. These coffee trees have been selected for their excellent pedigree which means they can produce greater volumes of coffee beans and can have a greater built in tolerance to disease. These coffee trees together with good farming practices can help farmers improve their production and increase their income.


Over the last 10 years, NESCAFÉ has distributed over 16 million high yield coffee plantlets across the globe. Under The NESCAFÉ Plan, a further 220 million trees will be distributed by 2020.


Through The NESCAFÉ Plan, we’ll be working with the Rainforest Alliance, the Sustainable Agriculture Network and 4C (Common Code for Coffee Community) with the aim of demonstrating how the traditional techniques of farmers can be coupled with modern methods to help farmers improve their quality and yield while reducing their environmental impact.

 

We have already undertaken projects to train farmers in farming practices that adhere to the 4C Code of Conduct. The 4C Code encourages members to engage in farming practices which include baseline requirements for the sustainable production of coffee.
This means we can help farmers reduce their environmental impact whilst still producing great tasting coffee.


For more information on some of the work we’ve undertaken in Nicaragua, click here 

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