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Coffee Culture

 

Coffee culture in Ethiopia - roasting coffee is part of a ceremony

You’ve probably heard the term coffee culture, but have you ever thought about what it refers to? Generally, coffee culture is what you call the social atmosphere built around the drinking of coffee, often in coffee houses, but also in your home.  Coffee culture has its origins in the early 16th century coffee houses of Arabia where men would gather to converse and play games.  As coffee spread to Europe, Asia, and the Americas, so too did coffee culture.  Intellectuals frequented the coffee houses of Europe, discussing Enlightenment ideals and brewing revolutions.

Today’s coffee culture as seen in coffee houses often includes gourmet or high-quality coffee, comfortable seating, friendly service and access to wireless internet.  TV shows and movies did much to popularize coffee culture in the US and around the world with the main characters often meeting up to drink coffee.
 
Coffee culture can also differ depending on where you are in the world.  In Ethiopia, you might be invited to a very intricate coffee drinking ceremony that lasts two hours or more.  In Greece, you’re more likely to be served a cold coffee drink than in other countries.  And the British drink more soluble coffee than other Europeans.

One of the reasons NESCAFÉ is so popular around the world: it adapts its products to local coffee culture and tastes. In fact, there are over 100 different local recipes available.  In the Philippines, NESCAFÉ launched the Brown 'N Creamy variant, which contains muscovado (brown sugar) to cater to the Filipino palate. In Vietnam, NESCAFÉ CAFÉ VIET: has the strong and bold taste that Vietnamese love. In Mexico, NESCAFÉ Caffe de Olla is a unique coffee mix with cinnamon and piloncillo (panela). And South Africans adore the fresh percolated taste and rich aroma of NESCAFÉ RICOFFY which is made from coffee beans, chicory and glucose.

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